(PUEBLO, Colo.) — The beloved Pueblo Chile, celebrated year-round in the Steel City, was once again the highlight of an annual festival that brings the Pueblo staple to the forefront and highlights local businesses.

As one of the largest food events in the nation, the festival highlights the cultural significance of the Pueblo Chile, drawing visitors from near and far to experience its unique flavor and community spirit.

“It’s part of our culture here in Southern Colorado, especially in Pueblo,” said Joey Musso, owner of Mussos.com and Musso’s Market. “It’s pretty amazing that something like a pepper can attract so many people.”

Leslie Trevizo, owner of Lovely Treats and Hermanos Tortilla’s, emphasized the importance of family involvement in the festival, stating, “It’s important to me that my whole family is out here with me, and I love working with my family.”

The festival not only showcases the Pueblo Chile but also features a variety of local vendors and culinary delights. Trevizo, who started her business, Hermanos Tortilla’s, 10 years ago, incorporates the Pueblo Chile into her homemade treats, offering freshly-made tortillas and other specialties.

Musso expressed pride in the festival’s ability to highlight the Pueblo Chile, noting its role in putting Pueblo on the map. “We’re really proud of the Pueblo Chile,” Musso said, underscoring the pepper’s cultural importance to the region.

The Pueblo Chile & Frijoles Festival continues to be a testament to the community’s love for its local produce and traditions, bringing together families and visitors to celebrate the iconic Pueblo Chile. This year’s festival marked the 31st year of the annual tradition in the Steel City.

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