(COLORADO SPRINGS) — Sweeten the First Day of Spring with Rita’s Italian Ice & Frozen Custard. Rita’s highly anticipated First Day of Spring Giveaway, a beloved tradition for many, returns this Tuesday, March 19.

FOX21’s Krista Witiak visits the Rita’s in east Colorado Springs and meets with owners Jonathan and Keri Tatum, whose shop is celebrating the arrival of the new season with a FREE Rita’s Italian Ice.

Rita’s Italian Ice also unveiled its new spring flavor, which adds a sour-then-sweet option to its diverse menu. The latest flavor, SOUR PATCH KIDS Watermelon Ice, is Rita’s first new flavor launch of the year and second partnership with SOUR PATCH KIDS.

The signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 75 flavors! The hand-scooped custard is also made fresh, and there are plenty of flavors to choose from.

Customers who visit the Rita’s location on March 19 will receive a free 6-ounce Italian ice in the flavor of their choice. No purchase is necessary.

Rita’s 550+ locations are expected to give away approximately 1 million cups of
classic Italian Ice throughout the celebration! To find your closest Rita’s location, visit ritasice.com!