(COLORADO SPRINGS) — Colorado Springs’ largest outdoor music venue has secured naming rights from Colorado Ford Dealers and will now be officially known as Ford Amphitheater.

According to Venu Holding Corporation (Venu), formally known as Notes Live, Ford has acquired the naming rights to the music venue for 10 years.

“A world-class amphitheater deserves a world-class name, and no name is more iconic than Ford,” said Venu Chairman and CEO, JW Roth. “They’re built ‘Ford Proud’, as the slogan goes, and we are proud to showcase one of the great American brands right at the base of America’s mountain, Pikes Peak.”

The venue will be operated by Venu and leading concert promoter, AEG Presents, also known as Anschutz Entertainment Group. Ford Amphitheater is scheduled to open in 66 days on August 9 with performances by OneRepublic.

A press conference about naming rights for the music venue will be held on Tuesday, June 6 at 6:30 p.m. FOX21 will have a crew at the conference and will have a live stream in the video player above.