(COLORADO SPRINGS) — Venu Holding Corp. (VENU), a hospitality and live entertainment company, announced on Wednesday, Nov. 20, that it has partnered with Phil Long Dealerships, Colorado’s largest privately held automotive group known for its philanthropy throughout the state.

The deal renames the music venue on Bass Pro Drive in northern Colorado Springs, formerly Boot Barn Hall at Bourbon Brothers, to Phil Long Music Hall at Bourbon Brothers. The rebranding is meant to emphasize a shared commitment to community, music, and memorable experiences in the Pikes Peak region.

Phil Long Dealerships and Venu Holding share a vision of fostering connections through music and culture, creating an inclusive space for meaningful gatherings.

“We are thrilled to partner with Phil Long Dealerships, an iconic brand that shares our deep
commitment to the Colorado community,” said JW Roth, Founder, Chairman and CEO of
VENU. “This partnership is about more than just a name; it’s about creating a place where music
and community come together, where memories are made right here in Southern Colorado.”

Phil Long Music Hall at Bourbon Brothers will continue hosting intimate live performances, private celebrations, and community events. Known for its hospitality and entertainment, the venue remains a cultural hub for concerts and gatherings, fostering connection for residents and visitors.

“The partnership between Venu and Phil Long may not appear obvious at first glance,” said
Kevin Shaughnessy, president and CEO of Phil Long Dealerships. “Phil Long has been in the
business of connecting Coloradoans through mobility for 80 years now. Our commitment with
Venu is built on a mutual desire to connect people, and we are proud to have Phil Long Music
Hall be a vibrant gathering space that enriches lives through the power of shared experiences.”