(COLORADO) — The Denver Broncos Foundation has partnered with the Colorado High School Activities Association (CHSAA), and Riddell, a company that specializes in sports equipment, to donate more than 15,000 new Riddell Axiom smart helmets to every high school tackle football program in Colorado, according to the Denver Broncos website.
The program, “ALL IN. ALL COVERED,” is the largest philanthropic investment in Broncos’ history, supplying all 277 high schools statewide with the highly rated helmets.
“The Denver Broncos Foundation is proud to launch ALL IN. ALL COVERED, a game-changing program designed to have a lasting impact on Colorado youth for years to come,” Broncos Owner and Foundation Board Chair Carrie Walton Penner said.
The program is supported by Brocos healthcare partners, Children’s Hospital Colorado, CommonSpirit Health, and Ent Credit Union. Its goal is to positively impact student-athlete health and safety.
Starting in February, the Denver Broncos Foundation will host six caravan sites throughout Colorado to introduce ALL IN. ALL COVERED in each community. Helmets will be distributed from May through the 2025 high school tackle football season in the fall. In the first year of the program, schools will receive helmet starter kits, including basic maintenance items, extra visors, face masks, and more.
“This initiative will have a lasting positive impact on high school football programs and athletes across Colorado for years to come,” said CHSAA Commissioner Mike Krueger.

